Native Honoured With Best Launch Campaign Award

Under the motto ‘The City has come to the Countryside’, the Native brand reflects Belas Clube de Campo new property offer, with a strong focus on architecture and design, bringing big names to the project such as architect Miguel Saraiva and Eduardo Capinha Lopes.

The aim is to develop a distinctive offer, aimed at cosmopolitan families, that integrates work, school, leisure and nature in a single space, just 15 minutes from the centre of Lisbon.

The “Native- Urban natural Living” naming was chosen by creative agency BORN and materialises a more urban and contemporary environment, in line with Native’s architectural design, environment and amenities. For the launch, the brand used above and below the line communication media, including its website, brochures, billboards, stationary, 3D images, digital campaign, among others, in a strong communication campaign aimed at different targets. At this stage, Native had the support of two other agencies, Zyrgon Network Group, responsible for digital and Hill & Knowlton Portugal, responsible for press relations.

Thanks to the entire in-house team and all the partners who contributed to this recognition!